Social Health Research helps Pharma and Biotech Companies transform complexity into clarity: Your content + our expertise = clear, compelling, and easily understood messaging!
Story Telling Experts
We are storytellers and science explainers who thoroughly understand the importance and impact of a great story.
The psychological impact of a story
How to connect with your audience
The integration with current marketing and impact on brand identity and loyalty
We will use every resource available, including relatable case studies and characters, to ensure we are creating compelling content that is consistent and authentic. We humanize your scientists and staffs to celebrate their eureka stories and how it translates to patient success. We will then measure the effectiveness of each campaign and recommend next steps.
SHR: Clear, Empathetic, and Engaging Messaging
By providing clarity and empathetic messaging, SHR fosters understanding and engagement between Pharma, HCPs, Patients, and Caregivers. We specialize in simplifying science, explaining medical breakthroughs, and creating content from and for patients and HCPs. Why is what we do so vital to your firm? Scientific breakthroughs mean nothing if no one ever hears about them.
On average, it takes 17 years for scientific findings to be implemented into routine medical practice. This is known as the dissemination gap for clinical research. Scientific research is expensive and lengthy. A long lag time makes it difficult for small start-ups to turn a profit. Thus, many discoveries fail to progress to the point of becoming a product to treat patients.
Having a simplified, strategic information dissemination and implementation plan, i.e., an easy-to-understand science and medical communication plan that targets all the stakeholders, including key scientists and HCPs, patients, caregivers, and advocacy groups, and includes all the ways humans consume information these days....everything from top scientific journals to social media platforms.....can make all the difference.
SHR is a strategic, bespoke medical communications consultancy firm that considers all this and helps pharma, biotech, diagnostic, and medical device start-ups transition from R&D to patient-centric entities.
Our Services
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Science Simplification & Communication Solutions
-Educational Videos
-Content Redesign
-Multilingual Resources
-Patient Pamphlets -
Humanizing Science Through Patient Engagement
-Patient Story Videos
-Live Patient Interview Segments
-Social Media and Website Clips
-Key Opinion Leader (KOL) Video Interviews and Clips -
Patient Advocacy and Support Programs
-Patient Education Videos
-Advisory Board Management
-Patient Advocacy Relationship Development
-Patient Story Cards -
Comprehensive Competitive Insights and Research Solutions
-Market Landscape Analysis
-KOL Identification and Engagement
-Social Media Insights
-Data-Driven Insights
-Customized Research Solutions
Patient Advocacy
Social Health Research has the expertise to create sensitive, moving, and encouraging patient stories that form lasting impressions. That's essential to stand out and reach patients, caregivers, and family members, especially when they may be facing difficult decisions and going through stressful and emotionally painful moments.
SHR provides honest, compassionate storytelling by experienced, award-winning print, video, and radio journalists. Our impactful stories reach patients, caregivers, and family members through the social network and media channels they employ.
SHR also works with advocacy groups. We identify appropriate patients, or work with the patients you provide, to craft inspiring stories of patients' diagnoses and treatment journeys aligned with your messages and healthcare goals.
Opinion Leader Database
Identifying who the enduring KOLs (Key Opinion Leaders), DOLs (Digital Opinion Leaders) and DKOLs (Digital Key Opinion Leaders) are in today's fast-paced and volatile medical communications landscape has become increasingly difficult.
Companies need to discern the most pressing information gaps in public health knowledge and decide who the most trusted opinion and thought leaders are to get their health messages out and reach their targeted audiences. The SHR database is unique, employing a variety of algorithms and research processes to identify the most influential messengers of multiple chronic disease states. We use numerous engagement methods, including surveys, diaries, focus groups, advisory boards, and social media.
SHR will help you:
Our daily data summaries are drawn from the following sources:
Twitter, LinkedIn, Instagram, YouTube, Public Health Blogs, Personal Profile Sites, TikTok, PubMed, Clinicaltrails.gov, OncLive, Healthgrades, NPI registry, Open Payments, Various Journals, and Conferences
-Identify the target influencer for your disease state
-Understand what they are doing and thinking and how to best partner with them
-Identify competitor information in real-time
-Know your customer and develop stronger relationships
-Know your competition and understand what is being said
-Know what is important in real-time so you can track and adjust
-Interact with Influencers the way they want to interact
-Identify the target influencer for your disease state -Understand what they are doing and thinking and how to best partner with them -Identify competitor information in real-time -Know your customer and develop stronger relationships -Know your competition and understand what is being said -Know what is important in real-time so you can track and adjust -Interact with Influencers the way they want to interact
Opinion Leader Tracker and Research
The SHR Opinion Leader Tracker provides access to important healthcare providers who can help shape your message and strengthen your connections with targeted audiences. We understand how to identify, track and manage relationships with the opinion leaders that reach physicians, patients, and caregivers. Our relationships with them help us develop content and highlight your messaging. SHR is up to the challenge, provide us with any messaging and/or questions you wish to get answered. SHR will contact our opinion leaders plus any you recommend and create the most appropriate content/questions to address your need and help you achieve your goals. We will identify the best methodology and tactics, capture feedback and identify potential action steps. Success depends on reaching people where they access information, and we do that, resulting in great response rates and interaction.
