Our Partners

Founded in 2015 by a team of motivation, engagement, and behavior change experts, Motive X employs scientifically validated tools to measure and improve motivation. The focus is placed on the foundations of behavior change, engagement and productivity, which is summed up in Intrinsic Motivation.

Clinical trials continue to struggle with engaging and retaining enough patients to make their research cost-effective and ultimately successful. Almost all the focus in clinical trials is on operational processes and procedures.

But by knowing the intrinsic motivators of trial patients, and measuring their perception of the motivational alignment (or misalignment) within their clinical trial experience, CROs can assure they address what matters most to every trial participant. The Motive X assessment is tailored to the patient trial world and is backed by decades of academic and practical research. The insights are predictive of engagement, retention and overall patient satisfaction.